Having a list with a fantastic series of autoresponders and broadcasts that you update regularly is great, but if there’s no one on your list, you’re not going to have anyone to communicate with. You need to build your list by getting people on your list. How?
Ultimately, email marketing is a way to market your product or service through email. You can build your email list in a number of ways. Here are three ways to get you started:
1. Opt-In Forms. The most common way to build a list is by placing an opt-in form on a website or sales page and having people fill it out. Whenever someone visits your blog or website, there should be a clear place for them to subscribe to receive more information from you.
2. Customer Lists. Many shopping carts, such as 1ShoppingCart and the like, have automatic processes for adding purchasers to your email contact list. This is something you’ll definitely want to integrate. If you have people purchasing your products or service, then you already have people who are interested in what you have to offer. If you do not have or use a shopping cart in your business, make sure to ask permission to place your customers on a list. It’s illegal to add someone to a list without their consent.
3. Forwards. At the bottom of every email you send, you can add a “P.S.” or a line that says, “Did you like this email? Forward it to a Friend!” Then when that friend receives your email from someone they know and trust, they can directly subscribe to your list by clicking on the enclosed link.
Getting people on your email list may seem difficult in the beginning. There are strategies for making it more compelling for people to give you their email address, such as by providing an opt-in bonus of some sort. But remember, building a list takes time. Be patient and just keep going!